Once per month it was my responsibility to meet with Bill Williams in his office. He wanted everybody to call him Billy but it never mattered what you called him for everybody got the Hillbilly Yell! As soon as you walked into his office he stopped what he was doing, broke out in a huge hello with your nickname christened by Billy, and shook your hand like he was truly excited to see you! From that point on everybody was eager to sell his product, maybe a little more than last week. You left Billy encouraged about everything. Life, others, self, job, family, living well. Felt encouraged and it worked!